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[C+] Why Businesses Need a Dreamer's Magic and a Doer's Realism [PRACTICE]

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tweak

[ tweek ]

verb

- to change something slightly, especially in order to make it more correct, effective, or suitable

You just need to tweak the last paragraph and then it's done.

explicitly

[ ik-'splis-it-lee ]

adverb

- in a way that is clear and exact

I told you explicitly to be home by midnight.

franchisee

[ fran-chahy-'zee ]

noun

- a business that has bought the right to sell the products and services of another company

The franchisee receives the protection and active support of a sound and profitable business organization.

raid

[ reyd ]

verb

- to unfairly or secretly take something for your own use or benefit

The movie company was accused of raiding talent from other studios.

prod

[ prod ]

verb

- to encourage someone to take action, esp. when the person is slow or unwilling

No matter how much I prod he will not tell me what happened.

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FIRST CUT ⏱ 05:30 - 06:25

    Let's read...

    I'm also a fan of a corporate mosh pit. Zero-to-one humans, the dreamers, they tend to move a little bit more quickly than those around them. And it's often implicit that they are there to break existing norms, processes and paths to previous success. But I've seen organizations forget that on the other side of those norms, processes, and paths are humans, the doers. They tweak existing products. They probably train whole parts of your organizations in new service protocols. Building a corporate mosh pit, well, it requires acknowledging those who are explicitly not like you. Be they doers or dreamers, each has vast knowledge and deep expertise, as well as a commitment to the organization's success. Just from a different starting point.


    Let's follow Beth...

    I'm also a fan / of a corporate mosh pit. // Zero-to-one humans, / the dreamers, / they tend to move / a little bit more quickly than those around them. // And it's often implicit / that they are there / to break / existing norms, / processes / and paths / to previous success. // But I've seen organizations forget / that on the other side of those norms, / processes, / and paths / are humans, / the doers. // They tweak existing products. // They probably train whole parts of your organizations / in new service protocols. // Building a corporate mosh pit, / well, / it requires acknowledging those who are explicitly not like you. // Be they doers or dreamers, / each has vast knowledge / and deep expertise, / as well as a commitment to the organization's success. // Just from a different starting point. //

SECOND CUT ⏱ 06:25 - 07:39

    Let's read...

    I love how Marriott has done this. Marriott has a zero-to-one dreamer team and they think about not just what's next, but what's five to 10 years ahead. And as they're coming up with these experiences, they build them in physical prototypes to tweak what works figure out what definitely doesn't work, understand how much, of course, it's going to cost, how roles might change, and as a result, what training they might need. And as they're building these prototypes before they are finished, but explicitly before they are final, I've seen them invite in the doers. For Marriott, that's franchisees and frontline staff who come in to poke and prod and put their mark on changes they will ultimately have a not-small impact on their role in the business. If you're a zero-to-one team of dreamers, I want you to go first to your doers and invite them in to your work. Raid their brains and hook their hearts to what you're doing. Shift it from a happening to me to happening with me. Build your own corporate mosh pit.


    Let's follow Beth...

    I love how Marriott has done this. // Marriott / has a zero-to-one dreamer team / and they think about not just what's next, / but what's five to 10 years ahead. // And as they're coming up with these experiences, / they build them in physical prototypes / to tweak what works / figure out what / definitely doesn't work, / understand how much, / of course, / it's going to cost, / how roles might change, / and as a result, / what training they might need. // And as they're building these prototypes / before they are finished, / but explicitly before they are final, / I've seen them invite in the doers. // For Marriott, / that's franchisees and frontline staff / who come in / to poke / and prod / and put their mark / on changes / they will ultimately have / a not-small impact / on their role in the business. // If you're a zero-to-one team of dreamers, / I want you to go first to your doers / and invite them in / to your work. // Raid their brains / and hook their hearts / to what you're doing. // Shift it from a happening to me / to happening with me. // Build your own / corporate mosh pit. //