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What we’ve noticed / is the emergence of a new type of thinker, / somebody that we refer to / as a multiplier, / and multipliers / use what we call, / 3-dimensional thinking. // While most people only make decisions based on urgency / and importance, / multipliers are making a third calculation / which is based on significance, / and if urgency is how soon / does something matter, / and importance is how much / does it matter, / then significance is / how long / is it going to matter. // It’s a completely different paradigm, / it’s adding on / to what is there, / it’s in with the old, but it’s also in with the new. // Because most of us, / if you think about the modern day to-do list, / which is one of the key strategies or tools that we have, / we ask ourselves, / when we assemble our to-do list, / we say: / “What’s the most important thing / I can do today?” / But that is not / how multipliers think; / multipliers instead ask the question: / “What can I do today, / that would make tomorrow better?” // “What can I do right now, / that would make the future / better?” // They’re making the significance calculation. // See, / when I say: / “Multiply your time,” / that might sound a little bit / superfluous. // It might sound like / an over exaggeration, / but it really is not. // Now, / while it is true that we all have the same amount of time / inside of 1 day, / 24 hours, / 1,440 minutes, / 86,400 seconds. // There’s nothing any of us can do to create more time in 1 day, but that’s exactly the problem, that type of thinking / is the problem. What we have to do is break out of that paradigm, and instead, / think about tomorrow, / and that brings us to the premise for how you multiply time. //

The way that you multiply time / is simple: / you multiply your time, / by giving yourself the emotional permission / to spend time on things today, / that give you more time / tomorrow. // That’s the significance calculation. // You multiply time, / by giving yourself the emotional permission / to spend time on things today, / that create more time tomorrow. // The significance calculation / changes everything. // The Focus Funnel / is our attempt / to create a visual depiction / that codifies / the thought process, / that multipliers go through / in their head, / unconsciously / when they are evaluating / how to spend their time. // It’s why some people / create extraordinary, / explosive, / exponential results, / and other people / seem to kind of just create / linear traction, / and it works like this, / if your tasks all come into the top of the funnel, / the first question a multiplayer asks is: / “Can I eliminate this? // Is it even worth doing?” // It’s another example of how / everything you know about time management is wrong, or at least that it has changed, because most of us use to-do lists, and multipliers realize that next generation time management / has much more to do with / what you don’t do, / than what you do do. // It's time multipliers realize / that perfection is achieved not only when nothing more can be added, / but when nothing more can be taken away. // It is the permission to ignore. // Because anything that we say no to today / creates more time for us tomorrow. // The challenge emotionally is that / we struggle with guilt, / and we struggle with wanting to say no, / but really feeling like we have to say yes, / and so we go through life / trying to never say no. // In one of the interviews I conducted with a multiplier, / they said something that changed my life, / they said, / “Rory, / it’s futile to go through life, / trying to never say no. // What you have to realize, / is that you are always saying no / to something.” // Because anytime you say yes to one thing, / you’re simultaneously saying no / to an infinite number of others. //