Let's read...

I've had the great honor of getting to meet some of these, who we would call heroes, who've put themselves and put their lives at risk to save others. And I asked them, why would you do it? Why did you do it? And they all say the same thing. Because they would have done it for me. It's this deep sense of trust and cooperation. So trust and cooperation are really important here. The problem with concepts of trust and cooperation is that they are feelings, they're not instructions. I can't simply say to you, trust me, and you will. I can't simply instruct two people to cooperate, and they will. It's not how it works. It's a feeling. So where does that feeling come from? If you go back 50,000 years to the Paleolithic era, to the early days of Homo sapiens, what we find is that the world was filled with danger. All of these forces working very, very hard to kill us. Nothing personal. Whether it was the weather, lack of resources, maybe a saber-toothed tiger, all of these things working to reduce our lifespan. And so we evolved into social animals, where we lived together and worked together in what I call a circle of safety. Inside the tribe, where we felt like we belonged.

Let's follow Simon Sinek...

I've had the great honor of getting to meet / some of these, / who we would call heroes, / who've put themselves and put their lives at risk to save others. // And I asked them, / why would you do it? // Why did you do it? // And they all say the same thing. // Because they / would have done it / for me. // It's this deep sense of trust and cooperation. // So trust and cooperation are really important here. // The problem with concepts of trust and cooperation / is that they are feelings, / they're not instructions. // I can't simply say to you, trust me, / and you will. // I can't simply instruct two people to cooperate, / and they will. // It's not how it works. // It's a feeling. // So where does that feeling come from? // If you go back 50,000 years / to the Paleolithic era, / to the early days of Homo sapiens, / what we find is that the world / was filled with danger. // All of these forces / working very, / very hard to kill us. // Nothing personal. // Whether it was. / the weather, / lack of resources, / maybe a saber-toothed tiger, / all of these things working to / reduce our lifespan. // And so we evolved into social animals, / where we lived together and worked together / in what I call a circle of safety. // Inside the tribe, / where we felt like we belonged. //

Let's read...

And when we felt safe amongst our own, the natural reaction was trust and cooperation. There are inherent benefits to this. It means I can fall asleep at night and trust that someone from within my tribe will watch for danger. If we don't trust each other, if I don't trust you, that means you won't watch for danger. Bad system of survival. The modern day is exactly the same thing. The world is filled with danger, things that are trying to frustrate our lives or reduce our success, reduce our opportunity for success. It could be the ups and downs of an economy, the uncertainty of the stock market. It could be a new technology that renders your business model obsolete overnight. Or it could be your competition that is sometimes trying to kill you, it's sometimes trying to put you out of business, but at the very minimum, is working hard to frustrate your growth and steal your business from you. We have no control over these forces. These are constants, and they're not going away. The only variable are the conditions inside the organization, and that's where leadership matters, because it's the leader that sets the tone. When a leader makes the choice to put the safety and lives of the people inside the organization first, to sacrifice their comforts and sacrifice the tangible results so that the people remain and feel safe and feel like they belong, remarkable things happen.

Let's follow Simon Sinek...

And when we felt safe amongst our own, / the natural reaction / was trust and cooperation. // There are inherent benefits to this. // It means I can fall asleep at night / and trust / that someone from within my tribe will watch for danger. // If we don't trust each other, / if I don't trust you, / that means you won't watch for danger. // Bad system of survival. // The modern day is exactly the same thing. // The world is filled with danger, things that are trying to frustrate our lives or reduce our success, reduce our opportunity for success. // It could be the ups and downs of an economy, / the uncertainty of the stock market. // It could be a new technology that renders your business model obsolete overnight. // Or it could be your competition / that is sometimes trying to kill you, / it's sometimes trying to put you out of business, / but at the very minimum, / is working hard to frustrate your growth and steal / your business from you. // We have no control over these forces. // These are constants, / and they're not going away. // The only variable / are the conditions inside the organization, / and that's where leadership matters, / because it's the leader / that sets the tone. // When a leader makes the choice / to put the safety and lives of the people inside the organization first, / to sacrifice their comforts and sacrifice / the tangible / results so that the people remain and feel safe and feel like they belong, / remarkable things happen. //