The Center for Collegiate Mental Health / found / that the top three diagnoses / on University campuses / are anxiety, / depression, / and stress. // And numerous studies from the US, / Canada, / the UK, / you name it, / have linked this high social media use / with these high levels of anxiety / and depression. // But the scary thing is that / high social media use is almost everyone I know: / it's my friends, / it's my family, / my colleagues. // 90% / of 18- to 29-year-olds / are on social media. // We spend on average two hours a day there. // We don't even eat for two hours a day. // 70% / of the Canadian population / is on social media. // Our voter turnout / isn't even 70%. // Anything we do this often / is worthy of critical observation. // Anything we spend this much time doing has lasting effects on us. // So let me introduce you / to four / of the most common stressors on social media, / that if go unchecked have potential to become full-blown mental health issues,// and this is by no means an exhaustive list. // Number one: / the Highlight Reel. / Just like in sports, / the highlight reel is a collection of the best and brightest moments. // Social media is our personal highlight reel. // It's where we put up our wins, / or when we look great, / or when we are out with friends and family. // But we struggle with insecurity because we compare our behind-the-scenes / with everyone else's highlight reels. // We are constantly comparing ourselves to others. // And yes, / this was happening before social media, / with TV and celebrity, / but now it's happening all the time, / and it's directly linked to you. // Here's a perfect example I came across in preparation for this talk. / It's my friend on vacation: / 'brb, nap ...' // Wait, / why can't I afford a vacation? // Why am I just sitting here in my PJ's watching Netflix? // I want to be on a beach. // Here's the thing, / I know her very well. // I knew this was out of the ordinary for her. // I knew she was typically drowning in schoolwork. // But we think, / 'Who wants to see that?' // The highlights are what people want to see. // In fact, / when your highlights do well, / you encounter the second stressor on social media. // Which is number two: // Social Currency. // Just like the dollar, / a currency / is literally something we use to attribute value to a good or service. // In social media, / these likes, the comments, / the shares, / they've become this form of social currency / by which we attribute value to something. // In marketing, / we call it the 'Economy of Attention'. // Everything is competing for your attention, / and when you give something a like / or a piece of that finite attention, / it becomes a recorded transaction / attributing value. // Which is great if you are selling albums / or clothing. // The problem is that in our social media, / [WE are the product.] // We are letting others attribute value to us. // You know someone / or are someone that's taken down a photo because it didn't take as many likes as you thought it would. // I'll admit, / I've been right there with you. // We took our product / off the shelf / because it wasn't selling fast enough. // This is changing our sense of identity. // We are tying up our self-worth of what others think about us and then we are quantifying it for everyone to see. //