I'm also a fan / of a corporate mosh pit. // Zero-to-one humans, / the dreamers, / they tend to move / a little bit more quickly than those around them. // And it's often implicit / that they are there / to break / existing norms, / processes / and paths / to previous success. // But I've seen organizations forget / that on the other side of those norms, / processes, / and paths / are humans, / the doers. // They tweak existing products. // They probably train whole parts of your organizations / in new service protocols. // Building a corporate mosh pit, / well, / it requires acknowledging those who are explicitly not like you. // Be they doers or dreamers, / each has vast knowledge / and deep expertise, / as well as a commitment to the organization's success. // Just from a different starting point. // I love how Marriott has done this. // Marriott / has a zero-to-one dreamer team / and they think about not just what's next, / but what's five to 10 years ahead. // And as they're coming up with these experiences, / they build them in physical prototypes / to tweak what works / figure out what / definitely doesn't work, / understand how much, / of course, / it's going to cost, / how roles might change, / and as a result, / what training they might need. // And as they're building these prototypes / before they are finished, / but explicitly before they are final, / I've seen them invite in the doers. // For Marriott, / that's franchisees and frontline staff / who come in / to poke / and prod / and put their mark / on changes / they will ultimately have / a not-small impact / on their role in the business. // If you're a zero-to-one team of dreamers, / I want you to go first to your doers / and invite them in / to your work. // Raid their brains / and hook their hearts / to what you're doing. // Shift it from a happening to me / to happening with me. // Build your own / corporate mosh pit. //