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What we’ve noticed is the emergence of a new type of thinker, somebody that we refer to as a multiplier, and multipliers use what we call, 3-dimensional thinking. While most people only make decisions based on urgency and importance, multipliers are making a third calculation which is based on significance, and if urgency is how soon does something matter, and importance is how much does it matter, then significance is how long is it going to matter. It’s a completely different paradigm, it’s adding on to what is there, it’s in with the old, but it’s also in with the new. Because most of us, if you think about the modern day to-do list, which is one of the key strategies or tools that we have, we ask ourselves, when we assemble our to-do list, we say: “What’s the most important thing I can do today?” But that is not how multipliers think; multipliers instead ask the question: “What can I do today, that would make tomorrow better?” “What can I do right now, that would make the future better?” They’re making the significance calculation. See, when I say: “Multiply your time,” that might sound a little bit superfluous. It might sound like an over exaggeration, but it really is not. Now, while it is true that we all have the same amount of time inside of 1 day, 24 hours, 1,440 minutes, 86,400 seconds. There’s nothing any of us can do to create more time in 1 day, but that’s exactly the problem, that type of thinking is the problem. What we have to do is break out of that paradigm, and instead, think about tomorrow, and that brings us to the premise for how you multiply time.

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What we’ve noticed / is the emergence of a new type of thinker, / somebody that we refer to / as a multiplier, / and multipliers / use what we call, / 3-dimensional thinking. // While most people only make decisions based on urgency / and importance, / multipliers are making a third calculation / which is based on significance, / and if urgency is how soon / does something matter, / and importance is how much / does it matter, / then significance is / how long / is it going to matter. // It’s a completely different paradigm, / it’s adding on / to what is there, / it’s in with the old, but it’s also in with the new. // Because most of us, / if you think about the modern day to-do list, / which is one of the key strategies or tools that we have, / we ask ourselves, / when we assemble our to-do list, / we say: / “What’s the most important thing / I can do today?” / But that is not / how multipliers think; / multipliers instead ask the question: / “What can I do today, / that would make tomorrow better?” // “What can I do right now, / that would make the future / better?” // They’re making the significance calculation. // See, / when I say: / “Multiply your time,” / that might sound a little bit / superfluous. // It might sound like / an over exaggeration, / but it really is not. // Now, / while it is true that we all have the same amount of time / inside of 1 day, / 24 hours, / 1,440 minutes, / 86,400 seconds. // There’s nothing any of us can do to create more time in 1 day, but that’s exactly the problem, that type of thinking / is the problem. What we have to do is break out of that paradigm, and instead, / think about tomorrow, / and that brings us to the premise for how you multiply time. //

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The way that you multiply time is simple: you multiply your time, by giving yourself the emotional permission to spend time on things today, that give you more time tomorrow. That’s the significance calculation. You multiply time, by giving yourself the emotional permission to spend time on things today, that create more time tomorrow. The significance calculation changes everything. The Focus Funnel is our attempt to create a visual depiction that codifies the thought process, that multipliers go through in their head, unconsciously when they are evaluating how to spend their time. It’s why some people create extraordinary, explosive, exponential results, and other people seem to kind of just create linear traction, and it works like this, if your tasks all come into the top of the funnel, the first question a multiplayer asks is: “Can I eliminate this? Is it even worth doing?” It’s another example of how everything you know about time management is wrong, or at least that it has changed, because most of us use to-do lists, and multipliers realize that next generation time management has much more to do with what you don’t do, than what you do do. Multipliers realize that perfection is achieved not only when nothing more can be added, but when nothing more can be taken away. It is the permission to ignore. Because anything that we say no to today creates more time for us tomorrow. The challenge emotionally is that we struggle with guilt, and we struggle with wanting to say no, but really feeling like we have to say yes, and so we go through life trying to never say no. In one of the interviews I conducted with a multiplier, they said something that changed my life, they said, “Rory, it’s futile to go through life, trying to never say no. What you have to realize, is that you are always saying no to something.” Because anytime you say yes to one thing, you’re simultaneously saying no to an infinite number of others.

Let's follow Rory...

The way that you multiply time / is simple: / you multiply your time, / by giving yourself the emotional permission / to spend time on things today, / that give you more time / tomorrow. // That’s the significance calculation. // You multiply time, / by giving yourself the emotional permission / to spend time on things today, / that create more time tomorrow. // The significance calculation / changes everything. // The Focus Funnel / is our attempt / to create a visual depiction / that codifies / the thought process, / that multipliers go through / in their head, / unconsciously / when they are evaluating / how to spend their time. // It’s why some people / create extraordinary, / explosive, / exponential results, / and other people / seem to kind of just create / linear traction, / and it works like this, / if your tasks all come into the top of the funnel, / the first question a multiplayer asks is: / “Can I eliminate this? // Is it even worth doing?” // It’s another example of how /everything you know about time management is wrong, or at least that it has changed, because most of us use to-do lists, and multipliers realize that next generation time management / has much more to do with / what you don’t do, / than what you do do. // It's time multipliers realize / that perfection is achieved not only when nothing more can be added, / but when nothing more can be taken away. // It is the permission to ignore. // Because anything that we say no to today / creates more time for us tomorrow. // The challenge emotionally is that / we struggle with guilt, / and we struggle with wanting to say no, / but really feeling like we have to say yes, / and so we go through life / trying to never say no. // In one of the interviews I conducted with a multiplier, / they said something that changed my life, / they said, / “Rory, / it’s futile to go through life, / trying to never say no. // What you have to realize, / is that you are always saying no / to something.” // Because anytime you say yes to one thing, / you’re simultaneously saying no / to an infinite number of others. //