But after hearing Elko's story,/ I talked to Nate and said, "Nate,/ why would you do something for a year /- for someone like you, / who knows that this is gonna be something that's gonna potentially/ plague you for the rest of your life?"// He's like 38 years old.// He struggled with this/ his whole life.// I said,/ "Why would you just do this for a year?// What's gonna happen a year from now?"// And I told him about the idea of/ 100% commitment is easier than 98% commitment/ and the difference between/ decision/ and decision fatigue.// Decision/ is the opposite of decision fatigue:// once you've actually made the decision,/ you no longer have to play the mental tug-of-war.// For example,/ if you make a decision about when to wake up the next day,/ you don't push/ the snooze button.// If you haven't made the decision the night before,/ when the alarm goes off,/ you're not really sure what you'll gonna do.// Willpower often/ does not work.// And so because of that/ epiphany, that idea,/ Nate just/ sat with his wife,/ he made a list of the pros and cons/ of going refined-sugar-free/ for the rest of his life.// He asked himself the question,/ "What would happen if I did this/ for the rest of my life?" The list of cons/ was there,/ you know.// There were certain/ social gatherings that he would miss,/ miss on some of the things,/ but the list of pros/ was fundamental.// And the biggest pro/ was that he would no longer have to think about it again.// Psychologists have found/ that, on average,/ people have about 50,000 thoughts/ a day.// And Nate said that/ about 40,000 of those thoughts/ were about food. // He couldn't stop thinking about it.// And that's, essentially,/ the nature of addiction.// It's that you can't stop thinking about it/ and he was very addicted to food.// And/ that's why the Michael Jordan quote/ is so important:// "Once you make a decision,/ you no longer have to think about it again." // That was the biggest benefit of Nate/ just making this shift and saying,/ "I'm no longer gonna do this anymore;/ I don't want to have to think about this ever again."// And once he let that go,/ and once Elko let that go/ and once Tom Hartman let that go,/ then all of a sudden,/ they were able to be exactly who they wanted to be//. The problem with/ them/ trying to control their behavior,/ will-powering their way to change,/ maybe setting short goals,/ is that/ they never actually were able to let go/ of that thing they wanted to get rid of that whole time.// Once they're able to make the shift/ in who they were,/ in how they saw themselves the rest of their lives/- once you're able to actually make a decision/ and cut off the alternative option/ by committing a 100%.// Then all of a sudden,/ their mind was completely free/ and they felt so aligned with who they were,/ that they started doing things/ that they've been procrastinating for years.//