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It feels a bit crazy that anyone should have to say this. But if you’ve built a chaos factory, you can’t dodge responsibility for the chaos. Taking responsibility means having the courage to think things through. And there are few areas where this is more important than privacy. If we accept as normal and unavoidable that everything in our lives can be aggregated, sold or even leaked in the event of a hack, then we lose so much more than data. We lose the freedom to be human. Think about what’s at stake.

Let's follow Tim Cook...

It feels a bit crazy / that anyone should have to say this. // But if you’ve built a chaos factory, / you can’t dodge responsibility for the chaos. // Taking responsibility means / having the courage to think things through. // And there are few areas / where this is more important than privacy. // If we accept as normal and unavoidable / that everything in our lives can be aggregated, / sold or even leaked / in the event of a hack, / then / we lose so much more than data. // We lose the freedom to be human. // Think about what’s at stake. //

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Everything you write, everything you say, every topic of curiosity, every stray thought, every impulsive purchase, every moment of frustration or weakness, every gripe or complaint, every secret shared in confidence. In a world without digital privacy, even if you have done nothing wrong other than think differently, you begin to censor yourself. Not entirely at first. Just a little, bit by bit. To risk less, to hope less, to imagine less, to dare less, to create less, to try less, to talk less, to think less. The chilling effect of digital surveillance is profound, and it touches everything. What a small, unimaginative world we would end up with. Not entirely at first. Just a little, bit by bit.

Let's follow Tim Cook...

Everything you write, / everything you say, / every topic of curiosity, / every stray thought, / every impulsive purchase, / every moment of frustration or weakness, / every gripe or complaint, / every secret shared in confidence. In a world without digital privacy, / even if you have done nothing wrong / other than think differently, / you begin to censor yourself. // Not entirely at first. // Just a little, / bit by bit. // To risk less, / to hope less, / to imagine less, / to dare less, / to create less, / to try less, / to talk less, / to think less. // The chilling effect / of digital surveillance is profound, / and it touches everything. // What a small, / unimaginative world we would end up with. // Not entirely at first. // Just a little, / bit by bit. //