What is the video all about? Choose two statements that refer to the main ideas of the video.

1. Starbucks' initial focus was primarily on serving coffee beverages, such as lattes and cappuccinos, before they started selling coffee beans in the 1970s.

2. Starbucks experienced rapid expansion, growing from one coffee bean shop in Seattle to an $80 billion business with over 14,000 locations in the U.S.

3. Howard Schultz's strategy of transforming Starbucks into cafes by introducing espresso-based drinks like lattes led to significant success and growth for the company.

4. The financial crash of 2007 led to Starbucks' permanent closure of over 1,000 stores and a significant decrease in its stock price.

In 1983, Schultz travels to Italy and returns with an idea: turn the coffee bean stores into cafes. Starbucks served its (1) the next year. The experiment was a success, and four years later, Schultz partnered with investors and bought Starbucks for $3.8 million. He was only 34 at the time. Schultz pursued a strategy of (2) . By the time the company went public in 1922 , it had 165 stores. By 1996, it had opened more than a thousand locations, including its first international cafes in Japan and Singapore. Growth was so rapid that, just three years later, Starbucks opened its 2,000th location. "Once the found a business model that worked, that (3) , that gave them the opportunity to really (4) growth. Really (5) in terms of expanding across the globe." Schultz switched from CEO to Executive Chairman in 2000, at which time Starbuck operated 3,500 stores in more than a dozen countries. Between 2000 and 2007, the number of Starbucks cafes more than (6) , from 3,500 to over 15,000. During this period, the company opened an average of 1,500 stores every year, including 2,500 in 2007 alone. Sales shot up from $2 billion to $9.4 billion. Consumers were increasingly (7) their kitchen mugs for these iconic paper to-go cups. But then, Starbucks hit a wall: the 2007 financial crash. That year, its rapid growth (8) and its stock price plummeted by 50 percent as (9) backed away from pricey coffee habits. So Starbucks brought back Howard Schultz. "The great recession was devastating for the restaurant industry. What we typically saw more trading out to consumers taking a pause on that (10) that Starbucks offered." So Starbucks brought back Howard Schultz. This new alone cause Starbucks to stock shoot up by 9 percent. Schultz halted growth and focused on customer experience.

1. Which new words/phrases were easiest to remember? Give three.

どの語句/文が覚えやすかったですか？３つ挙げてください。

どの語句/文が話したり理解するのに難しかったですか？３つ挙げてください。