LET'S UNLOCK WORDS AND PHRASES 🔐
rewind
[ ree-ˈwahynd ]
verb
We can't rewind history and try it a different way.
maximize
[ ˈmak-suh-ˌmahyz ]
verb
The company implemented new strategies to maximize its profits during the peak holiday season.
overarching
[ ˌoh-ver-ˈahr-ching ]
adjective
The company's overarching goal is to achieve sustainability in all its operations.
top-down
[ ˈtop-ˌdoun ]
adjective
The school adopted a top-down strategy for curriculum changes, decided solely by the administration.
outside shareholder
noun
Unlike a co-op, a traditional company can have outside shareholders who invest in the company but do not work there.
LET'S TAKE A LOOK! [ FULL CLIP ]
What is the video all about?
LET'S TRY IT! - FIRST CUT
A. Script Completion
Direction: Watch the first cut of the video and complete the following lines below with the missing words or phrases. Write or type down your answers while listening.
⏱ 00:39 - 02:13
How is it possible that a business with 10,000 workers doesn't have a CEO? To answer that, we have to talk about what a co-op is and why they were founded. Let's rewind to 1844. A group of 28 weavers in Rochdale, England came together to create and co-own a store. By (1) directly from suppliers, they could negotiate prices, which allowed all of them to buy stuff they couldn't otherwise afford. They ran the store (2) , which was remarkable at the time. The Rochdale Society of Equitable Pioneers wasn't the world's first co-op, but it was the first to publicize its principles— principles that (3) to this day. Today, there are all kinds of co-ops: REI in the US and S-Group in Finland are large consumer co-ops. Credit unions and mutual insurance companies are (4) co-ops. And when farmers or other producers come together, that's a producer co-op. And then there are worker co-ops, like Mondragon in Spain or The Cheeseboard in Berkeley, California, which are founded to provide jobs to people in the community. Some consumer co-ops, like Park Slope, require their members to (5) in the store. In exchange for their work, members pay 15 to 50% less for groceries, and they influence what products are— or aren't— sold there. Three (6) to know about co-ops: First, all co-ops are (7) their members, whether those members are consumers, producers, workers, or whoever. Unlike traditional companies, which can have (8) , all owners of a co-op are also members.
LET'S PRACTICE - SECOND CUT
A. Script Completion
Direction: Watch the second cut of the video and complete the following lines below with the missing phrases.
⏱ 02:14 - 03:35
Second, co-ops are not founded to (1) . Many do turn a significant profit, but that's not their core mission. So evaluating a co-op purely by traditional (2) ignores the most important reason for their existence: How well do they serve their members? Third: Co-ops are controlled democratically by their members. But how do decisions get made? It varies. At a small worker co-op like The Cheeseboard, Day-to-day operational decisions are made just by the workers. As co-ops get larger, they do (3) of leadership or management. Park Slope has a general manager who leads the 80 or so employees. And the largest network of worker and consumer co-ops in the world, Mondragon has a president and managers who lead the roughly 30,000 (4) and 50,000 (5) . But leadership roles in a co-op are very different than in a traditional company. The leadership implements policies that its members or worker-owners have agreed upon, (6) . And at Mondragon workers can vote to fire the president. At a co-op, there's no single person with (7) , top-down power over everyone else, like a CEO would have in a traditional company. Meanwhile, in both co-ops and traditional companies, major company-wide decisions are made by voting. But who votes and how is (8) .
LET'S DO THE CHALLENGE - FULL CLIP
Direction: Answer the following questions based on the video and let's check your comprehension.
⏱ 00:39 - 03:35
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What is a co-op?
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Name one example of a worker co-op mentioned in the video.
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What is the core mission of co-ops, according to the video?
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How are leadership roles in a co-op different from those in a traditional company?
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How are major company-wide decisions made in co-ops compared to traditional companies?