![[C] Business Online Meeting](https://images.ctfassets.net/r30ratzbtbbf/4BsaTK2r5Q9iDyg90dmMAt/9da7a33e845c195aafe9debd3bcb03f2/BUSINESS_ONLINE_MEETING-01.png)
LET'S LEARN! 📚
USEFUL EXPRESSIONS IN MEETINGS
target audience - - a group of people identified as being likely customers of a business
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The fitness apparel brand's target audience is active women aged 25 to 40.
Example:
brand awareness - the extent to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services
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The local coffee shop raised brand awareness by distributing flyers in the neighborhood.
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The online store used targeted social media ads to increase brand awareness among young people.
Examples:
resonate with - to produce or evoke an appealing feeling of familiarity in one
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The environmental campaign aims to resonate with people by inspiring them to protect the planet.
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To resonate with our target audience, we need to incorporate relatable stories and experiences into our marketing materials.
Examples:
Would you mind + -ing - making a polite request
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Would you mind explaining that again, please.
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Would you mind leaving us alone for a few minutes?
Examples:
From one's perspective - as one views or interprets a certain situation
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From my perspective, it was more to do with marketing.
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I wanted to say, from my perspective, what really happened.
Examples:
dive into - start doing something enthusiastically
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The research project requires us to dive into the data and analyze it in detail to uncover valuable insights.
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Before making any decisions, we should dive into the financial reports and analyze the company's performance in detail.
Examples:
LET'S READ! 📖
Dialogue 1 💬
Direction: Read the conversation below. Then, exchange roles with your mentor.
Situation:
Sam is the General Manager of a Retail company and he's having a meeting with her branch managers to talk about improving their rural sales.
Sam
Anna
Good morning, Sam. No problem. Can you see me now?
Sam
Much better, thank you. How do you feel about working at home?
Anna
It's nice for a change. I wouldn't have to waste my time in everyday traffic going to the office.
Sam
You're right. Oh, it looks like they're coming in. Let's get started as we've got quite a bit to cover.
Dialogue 2 💬
Sam
Good morning, everyone! Thank you for joining this meeting.
Can I get everyone to turn off their mic unless they're speaking?
Today, we'll be discussing the launch of our new marketing campaign.
I'm excited to hear your thoughts and ideas. Let's begin.
Alex
Before we dive into the details, would you mind giving us an overview of the objectives and target audience for this campaign?
Sam
Certainly. The primary objective of this campaign is to increase brand awareness and reach a younger demographic. Our target audience will be millennials and Gen Z consumers, specifically those interested in sustainable lifestyle choices.
Anna
That sounds great. To effectively reach our target audience, what channels and platforms should we focus on? Social media seems like an obvious choice, but are there any other avenues we should explore?
Alex
Good point. Social media will indeed be a key channel, given the target audience's online presence. Additionally, we should consider influencer partnerships to amplify our message. Furthermore, we can explore collaborations with eco-conscious organizations or participate in relevant industry events to maximize exposure.
Sam
Excellent suggestions. Now, regarding the campaign's creative elements, what themes or messaging should we incorporate to resonate with our target audience and promote sustainability?
Alex
From my perspective, our messaging should revolve around our commitment to sustainability, highlighting the eco-friendly features of our products. We can emphasize the benefits of making environmentally conscious choices and how our brand aligns with those values. Incorporating user-generated content and real-life success stories could also help foster engagement and authenticity.
Sam
I like the idea of showcasing real stories. How do we plan to measure the success of this campaign? What key performance indicators (KPIs) should we track?
Anna
We should track metrics such as website traffic, social media engagement, and conversions. Additionally, we can monitor brand sentiment and conduct customer surveys to gauge the campaign's impact on brand perception and purchase intent.
Sam
Sounds like a comprehensive plan. When do we start?
QUESTIONS
1. What are the primary objectives of the marketing campaign discussed in the
dialogue?
2. Besides social media, what other avenues should the team explore to effectively
reach the target audience?
3. What creative elements and messaging should be incorporated into the campaign
to resonate with the target audience and promote sustainability?
LET'S PRACTICE! 📝
👂🏻 Listening Exercise
Direction: Listen to the audio and answer the questions below.
QUESTIONS
1. What was Keiko's update about?
2. What was Alex working on?
3. What is the purpose of the video?
🗣 Speaking Exercise
Direction: Think that you are in the situation below. Try to formulate your own dialogue.
Situation:
You are the manager of a car company and you have called for an online meeting with the other branches about the promotional video for the new car model.
Everyone entered the online meeting room, and you announced that the meeting is starting.
📍 Task 1: Thank everyone for attending.
📍 Task 2: Establish tech ground rules.
📍 Task 3: Start with the meeting agenda.
📍 Task 4: Present the objectives.
📍 Task 5: Ask the meeting participants to give their ideas.
Good morning, Anna. Ah, you're working from home today. I couldn't see you. Would you mind turning on your camera?