![[C] Talking About Products And Services](https://images.ctfassets.net/r30ratzbtbbf/7bWmALZ0RS1l4cB7SZz7ie/b58c3ef2a3efba2a11b926ab71aa5eea/BUSINESS_ENGLISH_COMING_SOON-07.png)
LET'S LEARN! 📚
Useful Phrases when talking about products and services
Brick-and-mortar - existing as a physical building, especially a shop, rather than doing business only on the internet
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Online retailers try to lure customers away from their brick-and-mortar competitors.
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Use the websites below to find ordering information or the location of a brick-and-mortar store near you.
Examples:
Profit margins - the amount that is made in a business after the costs have been subtracted
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The profit margin on hardware sales for the first quarter was a dismal 29%.
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The goal of the partnership is to improve his company's profit margin.
Examples:
Tough nut to crack - a problem that is difficult to solve or a person who is difficult to deal with
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We've had a lot of success with our retail stores but selling our products online is a tough nut to crack.
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It's going to be a tough nut to crack but we are in a good starting position and we want to take advantage of it.
Examples:
Talking About Product Specifications
It comes in ... |
It comes in various sizes of large sheets as well as the small sizes available in hardware shops. |
It's available in ... |
It is available in a choice of colors. |
It features ... |
It features good food at exceptionally low prices. |
Compared to the ... |
Comparred to the old model, the reincarnated Mini Cooper has a more powerful engine and looks more streamlined. |
Unlike ..., it is ... |
Unlike other products, it is easily produced domestically. |
Benefits to the customer
It allows you to ... |
It allows you to choose a convenient viewing time. |
It enables you to ... |
It enables you to shift your posture easily, which is important during long work sessions. |
You can not only ..., but also ... |
You can not only enjoy the beautiful sea view, but also dive into the sea to have a close contact with the whale sharks. |
Was designed to ... |
This kitchen was designed to make it easy for a disabled person to use. |
It is the perfect choice for ... |
Cube sugar is made of high-quality refined sugar. With speed-dissolved, it is the perfect choice for coffee, tea and porridge. |
LET'S READ! 📖
Article 1
Direction: Read the article. Then answer the questions that follow.
QUESTIONS
1. What makes grocery and convenience store markets extremely tough nuts to crack?
2. How does the technology work?
3. Why is it convenient?
LET'S PRACTICE! 📝
👂🏻 Listening Exercise
Direction: Listen to the audio and answer the questions that follow.
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What is the difference between the previous model and this new X-plore phone?
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What does the phone feature?
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How does the X-plore phone support its claim of having a longer battery life compared to other brands and models?
🗣 Speaking Exercise
Direction: Imagine that you are a sales representative. You are tasked to introduce your new product version to young people.
Learner
Mentor
What is the difference of your previous product with this one?
Learner
(Task 2: State its difference from the previous product.)
Mentor
Can you tell me the specifications of this product?
Learner
(Task 3: Talk about the product's best features, selling point or benefits.)
Mentor
Wow! That's impressive. Where can we purchase it?
Learner
(Task 4: Mention accredited stores.)
(Task 1: Introduce your product.)