![[A] Ricardo Semler | Radical wisdom [PRACTICE]](https://images.ctfassets.net/r30ratzbtbbf/2wCSo2p3OY9zereJcuy8h/a3c2603132b916227115a4e0820e2df3/Ricardo_Semler___Radical_wisdom.png)
LET'S WATCH THE FULL VIDEO!
⏱ 01:23 - 04:33
LET'S UNLOCK WORDS AND PHRASES 🔐
leisure
[ 'lee-zher ]
noun
Many people think they need more leisure time to feel less stressed.
idleness
[ 'eye-dul-ness ]
noun
The long periods of idleness during the summer break gave him a chance to relax and recharge.
distribute
[ dih-'strib-yoot ]
verb
Companies must distribute resources efficiently to ensure smooth operations.
devolve
[ dee-'volv ]
verb
The CEO decided to devolve authority to department managers for quicker decision-making.
propellant
[ proh-'pel-uhnt ]
noun
The company manufactures advanced propellant systems for space exploration.
LET'S TRY IT IN SECONDS!
FIRST CUT ⏱ 01:23 - 02:51
Let's read...
When you think about the opposite of work, we, many times, think it's leisure. And you say, ah, I need some leisure time, and so forth. But the fact is that, leisure is a very busy thing. You go play golf and tennis, and you meet people, and you're going for lunch, and you're late for the movies. It's a very crowded thing that we do. The opposite of work is idleness. But very few of us know what to do with idleness.When you look at the way that we distribute our lives in general, you realize that in the periods in which we have a lot of money, we have very little time. And then when we finally have time, we have neither the money nor the health. So we started thinking about that as a company for the last 30 years. This is a complicated company with thousands of employees, hundreds of millions of dollars of business that makes rocket fuel propellent systems, runs 4,000 ATMs in Brazil,does income tax preparation for dozens of thousands. So this is not a simple business. We looked at it and we said, let's devolve to these people, let's give these people a company where we take away all the boarding school aspects of, this is when you arrive, this is how you dress, this is how you go to meetings, this is what you say, this is what you don't say, and let's see what's left. So we started this about 30 years ago, and we started dealing with this very issue.
Let's follow Ricardo Semler...
When you think about the opposite of work, we, many times, think it's leisure. / And you say, ah, I need some leisure time, and so forth. / But the fact is that leisure is a very busy thing. / You go play golf and tennis, and you meet people. / You're going for lunch, and you're late for the movies. / It's a very crowded thing that we do. / The opposite of work is idleness. / But very few of us know what to do with idleness. // When you look at the way that we distribute our lives in general, / you realize that in the periods in which we have a lot of money, / we have very little time. / And then when we finally have time, we have neither the money nor the health. // So we started thinking about that as a company for the last 30 years. / This is a complicated company with thousands of employees, / hundreds of millions of dollars of business / that makes rocket fuel propellant systems, runs 4,000 ATMs in Brazil, / does income tax preparation for dozens of thousands. // So this is not a simple business. / We looked at it and we said, / let's devolve to these people. / Let's give these people a company / where we take away all the boarding school aspects: / this is when you arrive, this is how you dress, / this is how you go to meetings, this is what you say, / this is what you don't say. / And let's see what's left. // So we started this about 30 years ago, / and we started dealing with this very issue.
SECOND CUT ⏱ 02:50 – 04:33
Let's read...
And so we said, look, the retirement, the whole issue of how we distribute our graph of life. Instead of going mountain climbing when you're 82, why don't you do it next week? And we'll do it like this, we'll sell you back your Wednesdays for 10 percent of your salary. So now, if you were going to be a violinist, which you probably weren't, you go and do this on Wednesday. And what we found -- we thought, these are the older people who are going to be really interested in this program. And the average age of the first people who adhered were 29, of course. And so we started looking, and we said, we have to do things in a different way. So we started saying things like, why do we want to know what time you came to work, what time you left, etc.? Can't we exchange this for a contract for buying something from you, some kind of work? Why are we building these headquarters? Is it not an ego issue that we want to look solid and big and important? But we're dragging you two hours across town because of it? So we started asking questions one by one. We'd say it like this: One: How do we find people? We'd go out and try and recruit people and we'd say, look, when you come to us, we're not going to have two or three interviews and then you're going to be married to us for life. That's not how we do the rest of our lives. So, come have your interviews. Anyone who's interested in interviewing, you will show up. And then we'll see what happens out of the intuition that rises from that, instead of just filling out the little items of whether you're the right person. And then, come back. Spend an afternoon, spend a whole day, talk to anybody you want. Make sure we are the bride you thought we were and not all the bullshit we put into our own ads.
Let's follow Ricardo Semler...
And so we said, look, the retirement, the whole issue of how we distribute our graph of life. / Instead of going mountain climbing when you're 82, why don't you do it next week? / And we'll do it like this: / we'll sell you back your Wednesdays for 10 percent of your salary. // So now, if you were going to be a violinist, which you probably weren't, / you go and do this on Wednesday. / And what we found -- we thought, these are the older people who are going to be really interested in this program. / And the average age of the first people who adhered were 29, of course. // And so we started looking, and we said, / we have to do things in a different way. / So we started saying things like, / why do we want to know what time you came to work, what time you left, etc.? / Can't we exchange this for a contract for buying something from you, some kind of work? // Why are we building these headquarters? / Is it not an ego issue that we want to look solid and big and important? / But we're dragging you two hours across town because of it? // So we started asking questions one by one. / We'd say it like this: One: How do we find people? / We'd go out and try and recruit people and we'd say, look, / when you come to us, we're not going to have two or three interviews / and then you're going to be married to us for life. / That's not how we do the rest of our lives. // So, come have your interviews. / Anyone who's interested in interviewing, you will show up. / And then we'll see what happens out of the intuition that rises from that, / instead of just filling out the little items of whether you're the right person. / And then, come back. / Spend an afternoon, spend a whole day, talk to anybody you want. / Make sure we are the bride you thought we were / and not all the bullshit we put into our own ads.