When you think about the opposite of work, we, many times, think it's leisure. / And you say, ah, I need some leisure time, and so forth. / But the fact is that leisure is a very busy thing. / You go play golf and tennis, and you meet people. / You're going for lunch, and you're late for the movies. / It's a very crowded thing that we do. / The opposite of work is idleness. / But very few of us know what to do with idleness. // When you look at the way that we distribute our lives in general, / you realize that in the periods in which we have a lot of money, / we have very little time. / And then when we finally have time, we have neither the money nor the health. // So we started thinking about that as a company for the last 30 years. / This is a complicated company with thousands of employees, / hundreds of millions of dollars of business / that makes rocket fuel propellant systems, runs 4,000 ATMs in Brazil, / does income tax preparation for dozens of thousands. // So this is not a simple business. / We looked at it and we said, / let's devolve to these people. / Let's give these people a company / where we take away all the boarding school aspects: / this is when you arrive, this is how you dress, / this is how you go to meetings, this is what you say, / this is what you don't say. / And let's see what's left. // So we started this about 30 years ago, / and we started dealing with this very issue. // And so we said, look, the retirement, the whole issue of how we distribute our graph of life. / Instead of going mountain climbing when you're 82, why don't you do it next week? / And we'll do it like this: / we'll sell you back your Wednesdays for 10 percent of your salary. // So now, if you were going to be a violinist, which you probably weren't, / you go and do this on Wednesday. / And what we found -- we thought, these are the older people who are going to be really interested in this program. / And the average age of the first people who adhered were 29, of course. // And so we started looking, and we said, / we have to do things in a different way. / So we started saying things like, / why do we want to know what time you came to work, what time you left, etc.? / Can't we exchange this for a contract for buying something from you, some kind of work? // Why are we building these headquarters? / Is it not an ego issue that we want to look solid and big and important? / But we're dragging you two hours across town because of it? // So we started asking questions one by one. / We'd say it like this: One: How do we find people? / We'd go out and try and recruit people and we'd say, look, / when you come to us, we're not going to have two or three interviews / and then you're going to be married to us for life. / That's not how we do the rest of our lives. // So, come have your interviews. / Anyone who's interested in interviewing, you will show up. / And then we'll see what happens out of the intuition that rises from that, / instead of just filling out the little items of whether you're the right person. / And then, come back. / Spend an afternoon, spend a whole day, talk to anybody you want. / Make sure we are the bride you thought we were / and not all the bullshit we put into our own ads.