[E] Marketing

LET'S UNLOCK WORDS AND PHRASES 🔐

compete

[ kuhm-'peet ]

verb

- to strive against a rival

WIth only one store in the area, it is difficult for Hector's business to compete with large chains.

consume

[ kuhn-'soom ]

verb

- to absorb; to use up

The business plans consumed all of Fritz's attention this fall.

fad

[ fad ]

noun

- a practice followed enthusiastically for a short time; a craze

The mini dress was a fad once thought to be finished, but now it is making a comeback.

persuade

[ per-'sweyd ]

verb

- to move by argument or logic

Juan, with his charming personality, eventually persuaded the pharmacist to stock samples of the new medicine.

productive

[ pruh-'duhk-tiv ]

adjective

- constructive; high yield

The unproductive sales meeting brought many staff complaints.

LET'S READ! 📖

Direction: Read the conversations and see how the new words are used.

Dialogue 1

John_Happy Icon

Employee 1

Our new line of dresses is inspired by the recent interest in 1960s fashion.

Melly_Happy Icon

Employee 2

This look is just a fad.

John_Happy Icon

Employee 1

Perhaps, but many customers will be persuaded by the new look.

QUESTION:

1. What inspired their new line of dresses?

Dialogue 2

Icon_Mike

Mike

With a new store opening across the street, we must work harder to compete in our market.

Icon_Anna Happy

Anna

How can we be more productive?

Icon_Mike

Mike

Once customers compare us to the other stores, they will see that we offer a better deal.

QUESTION:

1. What happens when customer compare their store to the others?

LET'S UNDERSTAND! 📚

Word Families

Part of Speech

Word

Example

verb	attract	The store's poor location did not help it attract customers.
noun	attraction	Having a clown in the toy store was a foolproof attraction for getting kids to enter.
adjective	attractive	Lou ran his store on an old-fashioned premise: quality merchandise at attractive prices.

verb	compare	She compared the prices before she made a decision.
noun	comparison	There was no comparison in the quality of the two brands.
adjective	comparable	To get an average for home costs, the agent sought prices on comparable homes.

verb	consume	The analyst was able to consume new information quickly.
noun	consumer	The government tracks consumer spending closely.
adjective	consumable	He ran a study of the use of consumable goods.

verb	market	The sales department disagreed about how to market their newest product.
noun	marketing	A good director of marketing can find a way to sell even an unattractive product.
adjective	marketable	Once the sales manager decided to change the packaging, the product became much more marketable.

verb	satisfy	We hope to reach an agreement which will satisfy the interests of both parties concerned.
noun	satisfaction	She obtained great satisfaction from helping other people.
adjectives	satisfactory	The rules allow for the development of television advertising and sponsorship while providing a satisfactory level of consumer protection.

NOTES

Words which end with -on, -er, -tion, -ing are nouns.
Words which end with -ive, -able, -ory are adjectives.

LET'S PRACTICE! 📄

Part I

Direction: Complete the table with the correct word form.

Verb	Noun	Adjective
persuade
inspire
compare
attract
compete

Part II

Direction: Read the following and write the appropriate form of the word in the blank.

Short Talk

product
consumers
persuaded
attract

Yassir is getting ready to realize his dream: opening a business that sells plants on the Internet. After completing a business plan that helped him to determine that there was demand for his (1) in the (2), Yassir is ready to start promoting his business. Having (3) the bank that there was a market, that there were consumers willing to buy flowers on the Internet, he needed to find these (4). Once he has an established base, Yassir like other business owners will have to continually (5) new customers.

LET'S RECAP! 📝

TOEIC VOCAB LET'S RECAP

1. Which new words/phrases were easiest to remember? Give three.

どの語句/文が覚えやすかったですか？３つ挙げてください。

2. Which words/phrases were you having a hard time to speak/understand? Give three.

どの語句/文が話したり理解するのに難しかったですか？３つ挙げてください。

compete

[ kuhm-'peet ]

verb

- to strive against a rival

WIth only one store in the area, it is difficult for Hector's business to compete with large chains.

consume
[ kuhn-'soom ]
verb
- to absorb; to use up
The business plans consumed all of Fritz's attention this fall.

fad
[ fad ]
noun
- a practice followed enthusiastically for a short time; a craze
The mini dress was a fad once thought to be finished, but now it is making a comeback.

persuade
[ per-'sweyd ]
verb
- to move by argument or logic
Juan, with his charming personality, eventually persuaded the pharmacist to stock samples of the new medicine.

productive
[ pruh-'duhk-tiv ]
adjective
- constructive; high yield
The unproductive sales meeting brought many staff complaints.