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[D] Advertising

LET'S UNLOCK WORDS AND PHRASES 🔐

candidate 

[ ˈkan-di-ˌdeyt ]

noun

- a person who is competing to get a job or elected position

The candidate had lost the election.

slogan

[ ˈsloh-guhn ]

noun

- a short easily remembered phrase, especially one used to advertise an idea or a product

That old campaign slogan really means that there should be jobs and enough food for all citizens.

technqiue

[ tek-ˈneek ]

noun

- a way of doing an activity that needs skill

He's a great player with a brilliant technique.

feature 

[ ˈfee-cher ]

verb

- to include or show someone or something as an important part

The movie features James Dean as a disaffected teenager.

show up 

phrase

- to appear or be seen

The virus does not show up in blood tests.

LET'S READ! 📖

Direction: Read the passage aloud. Then, read it silently.


TRE_Advertising

COMPREHENSION CHECK 🧠 A. Direction: Choose the correct answer to the following questions.


COMPREHENSION CHECK

  1. What is the main purpose of advertising according to the passage?

    a. To entertain people with catchy slogans

    b. To change people's opinions about political candidates

    c. To inform people about a product or service and make them want to buy it

    d. To compare products from different companies

  2. What is one reason why advertisers use repetition in their commercials?

    a. To make sure people remember the price of the product

    b. To increase the likelihood that people accept the message and want the product

    c. To guarantee people buy the product immediately

    d. To confuse people with multiple advertisements

  3. How do printed ads often grab people's attention?

    a. By using long, detailed descriptions

    b. By showing images of political candidates

    c. By offering guarantees of product quality

    d. By using bold headlines or words that promise something desirable

  4. Why might advertisers use a famous person in their ads?

    a. To guarantee higher sales immediately

    b. To make the ad more expensive to produce

    c. To make the product seem more reliable and appealing

    d. To focus on creating catchy slogans

  5. What is the total amount of money spent on advertising around the world each year?

    a. 600 million dollars

    b. 600 billion dollars

    c. 60 billion dollars

    d. 6 billion dollars

B. Direction: Answer the following questions based on the article.

  1. What are two main roles that advertising does?
  2. Where are some common places advertisements can be found?
  3. What role do slogans play in advertising?
  4. How do advertisers use famous people in their ads?
  5. Why do advertisers broadcast their commercials repeatedly?

C. Direction: Match the words in column A with their synonyms in column B.

AB

1. famous 

A. transmit

2. average 

B. renowned

3. identify 

C. emerge

4. broadcast 

D. recognize

5. appear 

E. ordinary