タビスタ | まったく新しいオンライン英会話
Influencer Marketing to Youth

PHOTOS SPARK CONVERSATIONS

364557991

What qualities do you think make a successful influencer that appeals to the youth audience?

How do you think influencers use technology and social media to shape trends among young people?

LET'S LEARN!

Useful Words/Phrases

  • influencer
  • youth
  • marketing
  • transparency
  • sponsored content
  • target audience
  • consumer awareness

SPEAK MORE!

Direction: Discuss the following questions with your mentor and share about yourself. Make sure to answer in complete sentences.

Speak More Banner

  1. Have you ever bought a product because an influencer recommended it? Why or why not?
  2. Do you think influencer marketing has a positive or negative impact on young people? Explain your view.
  3. How important is it for influencers to disclose sponsored content? Why?
  4. What do you think influencers should consider when promoting products to young audiences?
  5. Have you ever noticed when influencer marketing was misleading or not transparent? How did it make you feel?
  6. How can young people learn to make informed decisions about influencer promotions?

Let's Practice!

Direction: Create a question using the vocabulary discussed.

Let-s Practice Banner

influencers
Situation:

1. Consider influencers. How might you ask about their responsibility to their audience?

transparency
Situation:

2. Think about transparency. How could you frame a question on its importance?

consumer awareness
Situation:

3. Consider consumer awareness. How would you ask about ways to improve it among youth?