[D-C] Starbucks

LET'S UNLOCK WORDS AND PHRASES 🔐

chain

[ cheyn ]

noun

- a group of stores or businesses that are owned by the same company and have the same name and products

McDonald's is a famous fast-food chain with restaurants all over the world.

caffeine

[ ka-ˈfeen ]

noun

- a substance found in coffee, tea, and some other drinks that can make you feel more awake and alert

Many people drink coffee in the morning because the caffeine helps them wake up.

entrepreneur

[ ˌahn-truh-pruh-ˈnur ]

noun

- a person who starts and runs their own business

She became an entrepreneur by opening her own bakery in the city.

purchase

[ ˈpur-chuhs ]

verb

- to buy something

He went to the store to purchase a new pair of shoes.

start off

phrase

- to begin to do something

Let's start off the meeting with a quick introduction.

LET'S TAKE A LOOK! [ FULL CLIP ]

What is the video all about? Choose two statements that refer to the main ideas of the video.

1. Howard Schultz became the CEO of Starbucks in 1987 and expanded the company from 20 to more than 100 stores in North America within his first four years.

2. Starbucks opened its first stores outside of North America in Japan and Singapore in 1996.

3. Starbucks was founded by Howard Schultz and two other friends in 1971 near Pike Place Market in Seattle.

4. Starbucks currently has more outlets worldwide than McDonald's in the fast-food chain business.

LET'S PRACTICE- FIRST CUT

Script Completion

Direction: Watch the first cut of the video and complete the following lines below with the missing words. Write or type down your answers while listening.

⏱ 00:07 - 01:00

The largest coffee-house (1) and one of the most famous brands in the world started off as a small, humble coffee shop near the historic Pike Place Market in Seattle, USA, in 1971. Originally (2) by three friends who had a simple love for all things caffeine, it sold only coffee beans and caffeine-related (3) . Fast forward ten years when Howard Schultz, an American business entrepreneur, became their Head of Marketing and then went on to (4) the company and serve as CEO from 1987. Schultz, a sales rep for a Swedish kitchen and (5) company that Starbucks bought equipment from, saw the potential that the (6) had and quickly took the company from a tiny regional operation to a national (7) .

LET'S PRACTICE - SECOND CUT

Script Completion

Direction: Watch the second cut of the video and complete the following lines below with the missing phrases.

⏱ 01:01 - 02:23

In his first four years as boss, the number of stores expanded across North America from 20 to more than 100. Then in 1992, he took the company (1) , and the rest, as they say, is history. In 1996, Starbucks started to go global with its first stores outside of North America. Opening in Japan and (2) to huge success. By now, the total store (3) was over 1000! Next came the Philippines, Malaysia, (4) , Thailand, the UK, China…the list goes on and on. Today, Starbucks boasts around (5) employees worldwide and 36,000 outlets across 83 countries, second only to McDonalds in the fast-food chain business. Serving an estimated 60 million customers each week, and on average, 4 million cups of coffee per day, annual net (6) report a staggering USD 26 billion and value the company at over USD 60 billion. Wow, those are some (7) 'Cup of Joe' statistics!

LET'S DO THE CHALLENGE - FULL CLIP

Direction: Answer the following questions based on the video and let's check your comprehension.

⏱ 00:07 - 02:23

Where did the largest coffee-house chain start off?

a. New York, USA

b. Los Angeles, USA

c. Seattle, USA
Who became the Head of Marketing and later the CEO of Starbucks in 1987?

a. Howard Schultz

b. Jeff Bezos

c. Steve Jobs
When did Starbucks start expanding globally?

a. 1992

b. 1996

c. 2000
In how many countries does Starbucks currently have outlets?

a. 53

b. 63

c. 83
What are the estimated annual net revenues of Starbucks?

a. USD 10 billion

b. USD 26 billion

c. USD 50 billion